1. COURSE OBJECTIVES
This course is about basics of the digital economy and how the digital economy influences markets and society. We learn about how the Internet, mobile communications, the sharing economy, social media, and cryptocurrencies impact global businesses and economies.
The course has two main parts: 1) Basic theory in digital economics, including: network effects, value creation models, digital business models and market modeling. 2) How the digital economy influences privacy, regulations, and strategy.
2. COURSE CONTENTS
|
No. |
Contents |
Time Allocation |
Contribution to CLO |
|||
|
Hour(s) on the class |
Essays, exercise, Assignments (3) |
Self-study with teacher’s tutorials (4) |
||||
|
Lecture (1) |
Practice, Seminar (2) |
|||||
|
1 |
Chapter 1. Introduction to Digital Economy |
3 |
0 |
0 |
5.5 |
1,2,3,7 |
|
2 |
Chapter 2: Information and Communication Technologies in digital economy |
3 |
0 |
0 |
5.5 |
1,2,3,7 |
|
3 |
Chapter 2: Information and Communication Technologies in digital economy (cont.) |
3 |
0 |
0 |
5.5 |
1,2,3,7 |
|
4 |
Chapter 3: Digital Economy Ecosystem |
3 |
0 |
0 |
5.5 |
1,2,3,7 |
|
5 |
Chapter 3: Digital Economy Ecosystem (cont.) |
3 |
0 |
0 |
5.5 |
1,2,3,4,5 |
|
6 |
Chapter 3: Digital Economy Ecosystem (cont.) |
3 |
0 |
5 |
5.5 |
1,2,3,6,7 |
|
7 |
Chapter 3: Digital Economy Ecosystem (cont.) |
3 |
0 |
0 |
5.5 |
4,5,6,7 |
|
8 |
Chapter 4: Digital Market Evolution |
3 |
0 |
0 |
5.5 |
1,2,3,4,7 |
|
9 |
Chapter 5: Digital Goods and Services |
3 |
0 |
5 |
5.5 |
1,2,3,4,7 |
|
10 |
Chapter 5: Digital Goods and Services (cont.) |
3 |
0 |
0 |
5.5 |
1,2,3,4,7 |
|
11 |
Chapter 6: Production models |
3 |
0 |
0 |
5.5 |
1,2,3,4,5,6,7 |
|
12 |
Chapter 7: Value creation models and competitive strategy |
3 |
0 |
5 |
5.5 |
1,2,3,4,5,6,7 |
|
13 |
Chapter 7: Value creation models and competitive strategy (cont.) |
3 |
0 |
0 |
5.5 |
1,2,3,4,5,6,7 |
|
14 |
Chapter 8: Digital business models |
3 |
0 |
0 |
5.5 |
1,2,3,4,5,6,7 |
|
15 |
Chapter 8: Digital business models (cont.) and course review |
3 |
0 |
7.5 |
5.5 |
1,2,3,4,5,6,7 |
|
Total (hour) |
45 |
0 |
22.5 |
82.5 |
||
3. COURSE ASSESSMENT
– Score ladder: 10
– Type of assessment
|
Form |
Content |
Criteria |
CLO |
Proportion |
|
|
Formative |
Attendance |
– Check Attendance – Answer questions, discuss during class – Quiz in class |
The number of attendances and participation in lesson and number of quizzes finished in class |
1,2,6 |
10% |
|
Exam 1 |
|
+ Choose appropriate case study (2 points) + Analyze its ecosystem (4 points) + Pressentation (2 points) + Comment, discuss, ask questions to other groups’ presentation (2 points) Total: 10 points |
2,3,4,5,6 |
20% |
|
|
Mid-term |
Group assignment |
+ Report includes main parts (1 point) + Define clear, reasonable and feasible problems (2 points) + Logical analysis, link to real issues/problems (4 points) + Diversify references (1 point) + Follow a consitent citation (1 point) + Creative in presenting report (1 point) Total : 10 points |
3, 4, 5, 6 |
20% |
|
|
Summative |
Final test |
Final exam :
|
+ Correctly answer the True/False questions with clear explanation: 4 points + Correctly answer the multiple choice questions: 6 points |
1, 2, 6 |
50% |
|
|
|
|
Total: |
100% |
|