1. COURSE OBJECTIVES
The emergence of the digital economy has unlocked new opportunities for businesses, while simultaneously creating new modes of competition in both ‘traditional’ and new sectors of the economy. Many organizations are becoming increasingly more ‘digital’, in order to capture value from new innovations, by cutting costs, enhancing performance, and delivering new services. Identifying multiple technologies which can be integrated within businesses, coupled with the development of new digital strategies is central to corporate success, although this can often be a complex task. Managers need to be able to appreciate the capabilities of digital technologies, but also the organizational context in which they will be embedded. This module provides insight into the emergence of digital business, key concepts, technologies, and strategic organization. Students will develop a strategic plan for a ‘traditional’ business that could adopt digital technologies and strategies.
2. COURSE CONTENT
|
No. |
Content |
Time Allocation |
Contribution to CLO |
|||
|
Hour(s) on the class |
Essays, exercise, Assignments |
Self-study with teacher’s tutorials |
||||
|
Lecture |
Practice, Seminar |
|||||
|
1. |
Chapter 1: Introduction to Digital business |
3 |
0 |
0 |
5.5 |
1,2,3,4,5,7,8,9, 10 |
|
2. |
Chapter 1: Introduction to Digital business (cont.) |
2 |
1 |
3 |
5.5 |
1,2,3,4,5,6,7,9, 10 |
|
3. |
Chapter 2: Digital business ecosystem |
2 |
1 |
0 |
5.5 |
1,4,5,6,7,8,10 |
|
4. |
Chapter 2: Digital business ecosystem (cont.) |
3 |
0 |
3 |
5.5 |
1,2,4,6,8,9,10,11 |
|
5. |
Chapter 3: E-environment and digital transformation |
3 |
0 |
0 |
5.5 |
1,3,4,5,6,7,9,10,11 |
|
6. |
Chapter 3: E-environment digital transformation (cont.) |
2 |
1 |
3 |
5.5 |
1,4,5,6,7,8,9,10,11 |
|
7. |
Chapter 4: Digital business analysis |
3 |
0 |
0 |
5.5 |
1,4,5,6,7,8,9,10,11 |
|
8. |
Chapter 4: Digital business analysis (cont.) |
3 |
0 |
3 |
5.5 |
3,4,5,7,8,9,10,11 |
|
9. |
Chapter 5: Digital business strategy |
2 |
1 |
0 |
5.5 |
1,4,5,6,7,9 |
|
10. |
Chapter 5: Digital business strategy (cont.) |
2 |
1 |
3 |
5.5 |
1,3,,8,9,10,11 |
|
11. |
Middle Term Exam |
0 |
3 |
0 |
5.5 |
1,2,3,4,5,6,7,9 |
|
12. |
Chapter 6: Innovation of digital business model |
3 |
0 |
0 |
5.5 |
1,4,5,6,7,8,9,10,11 |
|
13. |
Chapter 6: Innovation of digital business model |
2 |
1 |
3 |
5.5 |
1,4,5,6,7,8,9,10,11 |
|
14. |
Expertise Lectures and Practice : Value Creation with Digital Business Models |
0 |
3 |
1.5 |
5.5 |
3,4,5,6,7,8,9,10 |
|
15. |
Expertise Lectures and Practice : Value Creation with Digital Business Models |
0 |
3 |
3 |
5.5 |
1,3,4,5,6,7,8,9,10,11 |
|
Total |
30 |
15 |
22.5 |
82.5 |
||
3. COURSE ASSESSMENT
3.1. Type of Assessment
* Formative assessment (10%), in which
- Class attendance: Students participation and peformance in all classes: 10%
* Summative assessment (90%)
|
No. |
Assessment |
Rate |
|
I |
Mid-Term: Written test & Presentation |
30% |
|
II |
Final term: Written test |
60% |
3.2. Assessment Criteria
|
Form1 |
Content |
Criteria |
CLO |
Proportion |
|
|
Formative |
Attendance |
Session content |
The number of attendances and active participation in lessons |
1-6 |
10% |
|
Teamwork- Reports |
The lecturer determines the content, form and time of completion. Presenting the report after completion. |
|
1-7 |
30% |
|
|
Summative |
Final test |
Theoretical and practical knowledge |
Writing exam (60-90 mins) |
1-7 |
60% |
|
|
|
|
Total: |
100% |
|