- COURSE OBJECTIVES
Writing a business plan requires you to ask tough questions about the nature of the business. What is the need for your product or service? What are the benefits? What is the target market and how will you penetrate it? What is your sustainable competitive advantage? How will you develop and produce the product or service? What management team is required? What are the risks of the venture and what can you do to reduce them? What are the financial implications of the plan? What resources, including funding, are required?
This course provides students with basic knowledge and skill for drawing up business plan. Based on the knowledge and skill studied as theory, students will learn how to prepare a comprehensive strategy for launching a new business. The vehicle for achieving this is the preparation of a business plan based on an opportunity that students have selected.
Students will have the opportunity to apply their entire business education and experience to a very practical, hands-on project. Working in small teams, you will research the market for the product or service; prepare marketing, sales, development and operations plans; and make financial projections.
- COURSE CONTENTS AND SCHEDULE
|
No. |
Contents |
Time Allocation |
Contribution to CLO |
|||
|
Hour(s) on the class |
Essays, exercise, Assignments… (3) |
Self-study with teacher’s tutorials (4) |
||||
|
Lecture (1) |
Practice, Seminar… (2) |
|||||
|
1 |
Business Strategy and Innovation Management Class introduction Project Introduction |
2 |
1 |
2 |
6 |
CLO1, CLO2, CLO3, CLO4, CLO9, CLO10 |
|
2 |
Business Concept and Business Domain Business concept Business domain Business plan definition and introduction |
2 |
1 |
1 |
6 |
CLO1, CLO2, CLO3, CLO4 |
|
3 |
Bringing out ideas |
2 |
1 |
2 |
6 |
CLO1, CLO2, CLO3, CLO4 |
|
4 |
Business Environment and Business Model |
2 |
1 |
1 |
6 |
CLO1, CLO2, CLO3, CLO4, CLO8, CLO9, CLO10 |
|
5 |
Business Environment and Business Model (continued) |
2 |
1 |
2 |
6 |
CLO1, CLO2, CLO3, CLO4, CLO8, CLO9, CLO10 |
|
6 |
Workshop Analysis of business environment Business model implementation |
1 |
2 |
1 |
5 |
CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7, CLO8, CLO9, CLO10 |
|
7 |
Plant Tour to V-biz Supporting Companies |
2 |
1 |
2.5 |
5 |
CLO2, CLO5, CLO6, CLO7, CLO8, CLO9, CLO10 |
|
8 |
International Business Experience |
1 |
2 |
1 |
5 |
CLO2, CLO5, CLO6, CLO7, CLO8, CLO9, CLO10 |
|
9 |
Marketing Plan |
3 |
2 |
5.5 |
CLO9, CLO10 |
|
|
10 |
Accounting Plan |
1 |
1 |
1 |
5 |
CLO3, CLO4, CLO6, CLO7, CLO8, CLO9, CLO10 |
|
11 |
Workshop: How to prepare an accounting plan |
2 |
1 |
1 |
5 |
CLO3, CLO4, CLO6, CLO7, CLO8, CLO9, CLO10 |
|
12 |
Mid-term test Workshop Group presentation and discussion on preparing business plan |
2 |
1 |
1 |
5 |
CLO5, CLO6, CLO7, CLO9, CLO10 |
|
13 |
Database |
2 |
1 |
1 |
5 |
CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7, CLO8, CLO9, CLO10 |
|
14 |
Presentation Skills |
2 |
1 |
1 |
6 |
CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7, CLO8, CLO9, CLO10 |
|
15 |
Final Presentations Recapitulation of Business Plan VBIZ 1 |
4 |
3 |
6 |
CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7, CLO8, CLO9, CLO10 |
|
|
Total (hour) |
30 |
15 |
22.5 |
82.5 |
||
- COURSE ASSESSMENT
– Score ladder: 10
– Type of assessment
|
Form |
Content |
Criteria |
CLO |
Proportion |
|
|
Formative |
Attendance |
Class attendance Group presentation Individual worksheet
|
The number of attendances and participation in lesson Group presentation on a specific topic The quality of individual worksheet |
1,2,3,4,8,10 |
10% |
|
Quiz, midterm test |
Students are divided into groups (7 students/group). Each team will present their business idea and a business plan for that idea (maximum 15 minutes), using visual aids |
Clear understanding of the task Evidence of wide research & accuracy of sources Clear and logical analysis Presentation structure & clarity, skill Slide design Sufficient ability to provide further details |
1,2,3,4,5,6,7,8,9,10 |
30% |
|
|
Report |
Individual assignment on the strategic review and marketing proposal for the case company (500 words/report) |
Clear understanding of the task Evidence of wide research & accuracy of sources Clear and logical analysis Report structure & clarity, skill Integration of outside sources & Referencing |
1,2,3,4,10 |
10% |
|
|
Summative |
Final test |
Multiple-choice questions & case study |
Closed book & Multiple-choice questions and a case study (60 minutes) |
1,2,3,4,5,6,9,10 |
50% |
|
|
|
|
Total: |
100% |
|