CLCKT: KTEE335 _ Kinh tế học về nền tảng kinh doanh (Economics of Platforms)

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 Course title: Economics of Platforms

 

Course code: KTEE335

Department: Economics and Governance

Course conducting: 

Credit hours: 03

Prerequite(s): 

 

  1. COURSE OBJECTIVES

This course is focused on substance and different models of platforms – a new fast-growing model of organization of business activities. Students will gain knowledge on the nature of platforms, different types of platforms, growing a platform, platform pricing, and platform design. The course is aimed mostly at entrepreneurial level of business activities.

 

  1. COURSE CONTENTS, SCHEDULE AND TEACHING METHODS

No.

Contents

Time Allocation

Contribution to CLO

Hour(s) on the class

Essays, Exercise, Assignments… 

(3)

Self-study with teacher’s tutorials

(4)

Lecture

(1)

Practice, Seminar…

(2)

1+2 

Chapter 1: Platforms: Definitions and Typology

5

1

2

9

1,2,3

3+4

Chapter 2: Ratings, Recommendations, and the Use of Big Data

5

1

4

10.5

2,3,4

5+6

Chapter 3: An Economic Primer on Network Goods

5

1

4

10.5

1,2,3

7+8

Chapter 4: Growing a Platform

5

1

4

10.5

4,5

9+10

Chapter 5: Platform Pricing

5

1

4

10.5

1,3,5

11+12

Chapter 6: Platform Design

5

1

4.5

10.5

4,5

13+14+15

Student Presentation

0

9

2.5

18.5

2,3,4,5

Total (hour)

30

15

25

80

 

 

  1. COURSE ASSESSMENT

– Score ladder: 10

– Type of assessment

Form

Content

Criteria

CLOs 

Proportion

 

 

 

 

 

Formative

 

Attendance

Attend all the lectures

The number of attendances and participation in lesson

 

1,2,3,4,5

 

10%

Group presentation

Present a related topic

– Represent the understanding of knowledge discussed in class

– Represent the critical analysis and presentation skills

1,2,3,4,5

 

30%

 

Summative

Report or others

Final written exam (essay) individually in class or in groups in online form, or other modes

Multiple choice and/or essay test (45-90 minutes) or individual or group essay submission

1,2,3,4,5

60%

 

 

 

 

 

 

 

 

Total:

100%

*Note: Examination format and practical engagement activities may vary flexibly depending upon real situations and decided by the department.