QTR447E – Strategic Management in digital era (Quản trị chiến lược trong kỷ nguyên số)

By
dacloctran
-
0
11

1. COURSE OBJECTIVES

This course provides students with:

–  Understand the role of business strategy in corporate governance.

– Understand the strategic management process, the levels of business strategies in the domestic and international business environment of the enterprise.

– Research the new levels of business strategies, the development directions of digital strategies in domestic and international business environment

– Students have the ability to use methods and tools to analyze, select, and deploy business strategies in business practices.

– Understand the methods of strategic analysis in the world and then apply them in practice in Vietnam.

– At the end of the module, students will be equipped with analytical skills, solving practical problems not only in domestic companies but also in foreign markets.

2. COURSE CONTENTS 

 

No.

Contents

Time Allocation

Contribution to CLO

Hour(s) on the class

Essays, exercise, 

Assignments

(3)

Self-study with teacher’s tutorials

(4)

Lecture

(1)

Practice, Seminar…

(2)

1-2

Chapter 1: Introduction to digital strategic management

4.5

1.5

2.25

12

1, 2, 5, 6, 8, 9,10

3

Chapter 2: Building digital strategy 

1.5

1.5

2.25

6

2,4,7,10

4

Chapter 3: Building balaced scoredcared

2.5

0.5

0.75

6

3,4,5,6,8,9,11

5-6

Chapter 4: Business alignment in digital era

4.5

1.5

2.25

12

3,4,5,6,8,9,11

7

Mid-term test

3

0

0

10.5

2,4,7,10

8-9

Chapter 5: Digital strategic implementation 

4.5

1.5

2.25

12

2,3,4,7,8,9,11

10-11

Chapter 6: Digital strategic control

3

3

4.5

12

2,3,4,5,7,8,9,11

12-13

Chapter 7: Digital strategies and leadership

3

3

4.5

12

2,3,4,5,7,8,9,11

14-15

Chapter 8: Digital strategies and corporate culture

3.5

2.5

3.75

12

2,3,4,5,7,8,9,11

Total (hour)

30

15

22.5

82.5

  

3. COURSE ASSESSMENT

– Score ladder: 10

– Type of assessment

Form

Content

Criteria

CLO 

Proportion

 

Formative

 

Attendance

Class attendance: attendance checking

In-class discussions: volunteer and assign

.

The number of attendances and participation in lesson

6,7,10,11

 

 

10%

    

Summative

Final test

Midterm exam (30%)

  • Report: 15%, all students in the group share the same score
    • structure: 3 mark
    • content: 6 mark
    • presentation: 1 mark
  • Oral presentation 15%:
    • All students in the group have to present a certain part of the preport. They get mark individually
    • Presentation skills: 5 mark
    • Content: 5 mark

 Final exam (60%)

  • Part 1: MCQ or short essay: 30%:
    • 25 minutes
    • Precise MC answers or clear, structured, informative esays: 5 mark
  • Part 2: Case study: 30%:
    • Case studies: short case study (1 side A4 paper given at the exam)
    • Answer all question asked precisely: 5 mark

 

MCQ + writing (60 mins)

1,2,3,4,5,6,8,9

90%

 

 

 

Total:

100%

 

Guidance: Base on learning outcomes, what teaching method, learning method and evaluation are needed to achieve these learning outcomes and evaluate the level of achieving learning outcomes. Department should build criteria to assess measuring level of course learning outcomes (according to Rubric)

 

  • Types of assessment

 

  • Requirement for assessment when suggesting assessment method

 

Value

Measure exactly what is needed to be measured (assessment criteria/factor should be correlative with knowledge/skills demonstrating in respective learning outcomes).

Reliability

Assessment from two teachers/lecturers who evaluate the same task of student or from one teacher/lecturer in different time.

Fairness

Students are provided information about assessment criteria.

Scoring bases on specific criteria.

Students are completely instructed knowledge, skills needed to meet assessment criteria.

 

  • Assessment methods

 

Performance Based Outcomes

Demonstration, presentation, simultation, role play, work sample, performace test 

Project, lab test, fieldwork, thesis, practicum, portfolios 

Knowledge Based Outcomes

MCQs, short essay questions, posters 

Case studies, long essay questions, critiques, journal/blogs 
 

Low Order Thinking Skills 

High Order Thinking Skills 

SUITABLE ASSESSMENT METHODS (knowlegde)

Remember

Understand

Apply

Analyse

Evaluate

Create

MCQ

MCQ

Open questions (allow to use materials)

Case study

Evaluate published articles

Create product model

Standardized test

Fill in the blank

Group project

Presentation

Evaluation essay

Thesis, dissertation, poster

Quiz

Quiz

Practice, experiment

Project

Evaluate problems

Compose 
     

Summarize book, documentary

Speaking test

Business model
       

Case study

Start-up