1. COURSE OBJECTIVES
This is a undergraduate level course designed to prepare students to be managers for the increasingly competitive business world. The emphasis of this course will be on the strategic analyses, decisions, and actions that organizations take to create sustainable competitive advantages, with the consideration of both the internal condition and the external environment. Through chapters, case analyses, and discussions we will also explore issues related to ethical decision making, corporate social responsibility, stakeholder theory, and the relationship of business & government.
2. COURSE CONTENTS
|
No. |
Contents |
Time Allocation |
Contribution to CLO |
|||
|
Hour(s) on the class |
Essays, exercise, Assignments (3) |
Self-study with teacher’s tutorials (4) |
||||
|
Lecture (1) |
Practice, Seminar… (2) |
|||||
|
1-2 |
Chapter 1: Introduction to strategic management |
6 |
1 |
1.5 |
12 |
1, 2, 5, 6, 8, 9,10 |
|
3-4 |
Chapter 2: Business environment analysis |
5 |
3 |
3 |
12 |
2,4,7,10 |
|
5-6-7 |
Chapter 3: Business level strategy |
5 |
3 |
3 |
18 |
3,4,5,6,8,9,11 |
|
8-9-10 |
Chapter 4: Corporate level strategy |
7 |
4 |
3 |
18 |
3,4,5,6,8,9,11 |
|
11-12-13 |
Chapter 5: International strategy |
5 |
1 |
3 |
18 |
2,3,4,7,8,9,11 |
|
14-15 |
Chapter 7: strategic implementation |
2 |
3 |
9 |
4.5 |
2,3,4,5,7,8,9,11 |
|
Total (hour) |
30 |
15 |
22.5 |
82.5 |
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3. COURSE ASSESSMENT
– Score ladder: 10
– Type of assessment
|
Form |
Content |
Criteria |
CLO |
Proportion |
|
|
Formative |
Attendance |
Class attendance: attendance checking In-class discussions: volunteer and assign . |
The number of attendances and participation in lesson |
6,9,10,11
|
10%
|
|
Midterm exam |
Report: 15%, all students in the group share the same score
Oral presentation 15%:
|
MCQ + writing (60 mins) |
1,2,3,4,5,7,8 |
30% |
|
|
Summative |
Final exam (60%) |
Part 1: MCQ or short essay: 30%:
Part 2: Case study: 30%:
|
|
|
60% |
|
|
|
|
Total: |
100% |
|