1. COURSE OBJECTIVES
- Provides the basics of business data and an overview of basic methods for business data analysis from descriptive analysis to predictive analysis and optimal choice analysis.
- Equip the skills in using software to apply basic methods in data analysis in order to detect and solve business problems as well as support decision making in business management.
2. COURSE CONTENTS
|
No. |
Contents |
Time Allocation |
Contribution to CLO |
|||
|
Hour(s) on the class |
Essays, Exercise, Assignments… (3) |
Self-study with teacher’s tutorials (4) |
||||
|
Lecture (1) |
Practice, Seminar… (2) |
|||||
|
1 |
Chapter 1: Overview of Business Analytics |
2 |
1 |
2 |
4.5 |
1, 6 |
|
2+3 |
Chapter 2: Descriptive Statistics |
3 |
3 |
3 |
8 |
2,4,5,6 |
|
4+5+6 |
Chapter 3: Data visualization |
4 |
5 |
4.5 |
10.5 |
1,4,5,6,7 |
|
7+8+9 |
Chapter 4: Descriptive Data Mining |
4 |
5 |
3 |
10.5 |
1,2,4,5,6,7 |
|
Mid-term exam |
6 |
|||||
|
10 |
Chapter 5: Probability – An Introduction to Uncertainty Modeling |
2 |
1 |
3 |
10 |
1,2,4,5,6 |
|
11 |
Chapter 6: Statistical Inference |
2 |
1 |
3 |
5 |
1,2,4,5,6 |
|
12+13 |
Chapter 7: Linear Regression |
3 |
3 |
4 |
10 |
1,2,3,5,6,7 |
|
14 +15 |
Chapter 8: Linear Optimization Models |
4 |
2 |
3 |
15 |
1,2,5,6,7 |
|
Total (hours) |
24 |
21 |
31.5 |
73.5 |
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3. COURSE ASSESSMENT
– Score ladder: 10
– Type of assessment
|
Form |
Content |
Criteria |
CLOs |
Proportion |
|
|
Formative |
Attendance |
|
The number of attendances and participation in lesson |
6,7 |
10% |
|
Quiz, midterm test |
. |
Quick test, 30 minutes |
1,2,3,4,5 |
20% |
|
|
Doing Exercies |
|
Group or individual assignment |
1,2,3,4,5 |
10% |
|
|
Discussion |
BA application and Decision making |
Group work |
1,2,6,7 |
10% |
|
|
Summative |
Final report |
Using a enterprise data to analyze business performance and make some suggestions |
Writing a Group Report of Business Performance |
1, 2,3,4,5,7 |
50% |
|
|
|
|
|
|
|
|
|
|
|
Total: |
100% |
|