1. COURSE OBJECTIVES
E-Marketing course aims to equip the basic knowledge related to electronic marketing in international trade. E-marketing focuses on exploiting marketing activities of businesses on the basis of internet tools.
2. COURSE CONTENT
|
No. |
Content |
Time Allocation |
Contribution to CLO |
|||
|
Lecture (1) |
Practice, Seminar (2) |
Essays, exercise, Assignments (3) |
Self-study with teacher’s tutorials (4) |
|||
|
1 |
Chapter 1: Overview of E-marketing |
2 |
1 |
2 |
5,5 |
CLO1 |
|
2 |
Chapter 2: E-marketing Strategy and Plan |
2 |
1 |
2 |
5,5 |
CLO1, 2 |
|
3-4 |
Chapter 3: Content marketing strategy (content marketing) |
2 |
1 |
2,5 |
11 |
CLO1, 2, 3, 4, 5, 6, 7, 8, 9,10, 11 |
|
5-6 |
Chapter 4: Search Engine Marketing (SEO) |
2 |
1 |
2,5 |
11 |
CLO1, 2, 3, 4, 5, 6, 7, 8, 9,10, 11 |
|
7-8 |
Chapter 5: Marketing with Social Media |
2 |
1 |
2,5 |
11 |
CLO1, 2, 3, 4, 5, 6, 7, 8, 9,10, 11 |
|
9-10 |
Chapter 6: Marketing through websites |
2 |
1 |
2,5 |
11 |
CLO1, 2, 3, 4, 5, 6, 7, 8, 9,10, 11 |
|
11 |
Chapter 7: Email Marketing |
2 |
1 |
2,5 |
5,5 |
CLO1, 2, 3, 4, 5, 6, 7, 8, 9,10, 11 |
|
12 |
Chapter 8: Telemarketing |
2 |
1 |
2,5 |
5,5 |
CLO1, 2, 3, 4, 5, 6, 7, 8, 9,10, 11 |
|
13-14 |
Chapter 9: Marketing through other electronic tools |
2 |
1 |
2,5 |
11 |
CLO1, 2, 3, 4, 5, 6, 7, 8, 9,10, 11 |
|
15 |
Summary discussion of the course, Update new content |
2 |
1 |
1 |
5,5 |
CLO1, 2 |
|
Total |
30 |
15 |
22,5 |
82,5 |
||
3. COURSE ASSESSMENT
– Score ladder: 10
– Type of assessment
|
Form |
Content |
Criteria |
CLO |
Proportion |
|
|
Formative |
Attendance |
|
– Attendance checking: minimum of 5 times |
1,2,3,4 |
10% |
|
Midterm Test |
Group assignment – Group assignment includes two parts: + Group essay: 5-7 pages A4 (excluding Appendices) Font: Times New Roman 12; Top, bottom, left and right margins are 2.5cm, 2.5cm, 3.5cm, 2cm respectively; 1.5 lines spacing + Group presentation: 7-10 minutes per group, on the 7th lesson onwards |
– Evaluation criteria: + Essay grading: Clear subject matter: 2 points In-depth analysis: 2 points Diversified list of references: 1 point Concise presentation (language): 1 point Creativity: 1 point Total: 7 points + Presentation grading: Focused and concise presentation and Q&A: 3 points Total: 10 points |
5,6,7,8 |
20% |
|
|
Summative |
Final test |
– Exam format: written exam in 50 minutes – Final exam will include two parts: + Part 1: 30 multiple choice questions + Part 2: 2 essay questions: Question 1 covers the first part of the course, Question 2 is about 4Ps. – Students are not allowed to use materials during the final exam. |
– Evaluation criteria + Concise answers to 2 essay questions: 4 points + Correct answers to multiple choice questions: 6 points Total: 10 points otlnt |
1, 4,5,7 |
60% |
|
|
|
|
Total: |
100% |
|
* Summative assessment:
(2) Extra credit (or bonus points for study encouragement):
– Through class participation and in-class contribution
– Students actively engage in class
– 5 in-class contributions: 1 extra point to mid-term exam, 10 in-class contributions: 1 extra point to final exam. Extra points cannot exceed 2 points for mid-term exam and 1 point for final exam.