1. COURSE OBJECTIVES
- Provides learners with the basics of business data and provides an overview of basic methods for business data analysis from descriptive analysis to predictive analysis and optimal choice analysis.
- Equip the skills in using software to apply basic methods in data analysis in order to detect and solve business problems as well as support decision making in business management.
- Learners are able to pose problems, understand and use basic principles, methods and tools to analyze data to understand business activities in 6 main areas of business: finance, products/production, customers, marketing, sales and employees.
- COURSE CONTENTS, SCHEDULE AND TEACHING METHODS
|
No. |
Contents |
Time Allocation |
Contribution to CLO |
|||
|
Hour(s) on the class |
Essays, Exercise, Assignments… (3) |
Self-study with teacher’s tutorials (4) |
||||
|
Lecture (1) |
Practice, Seminar… (2) |
|||||
|
1 |
Chapter 1: Data science and Business |
2 |
1 |
2 |
5 |
1, 6 |
|
2 |
Chapter 2: Business data Preparation |
3 |
3 |
3 |
9 |
2,4,5,6 |
|
3 |
Chapter 3: Analytics methods and tools |
4 |
5 |
4.5 |
13.5 |
1,4,5,6,7 |
|
4 |
Chapter 4: Visualization with Tableau |
4 |
5 |
4 |
13 |
1,2,4,5,6,7 |
|
5 |
Chapter 5: Classification in business |
2 |
1 |
3 |
6 |
1,2,4,5,6 |
|
6 |
Chapter 6: Clustering in business |
2 |
1 |
3 |
7 |
1,2,4,5,6 |
|
7 |
Chapter 7: Association rules in business |
3 |
3 |
4 |
10 |
1,2,3,5,6,7 |
|
8 |
Chapter 8: Result communication |
4 |
2 |
3 |
10 |
1,2,5,6,7 |
|
Total (hour) |
24 |
21 |
31.5 |
73.5 |
||
- COURSE ASSESSMENT
– Score ladder: 10
– Type of assessment
|
Form |
Content |
Criteria |
CLOs |
Proportion |
|
|
Formative |
Attendance |
|
The number of attendances and participation in lesson |
6,7 |
10% |
|
Quiz, midterm test |
. |
Quick test, 30 minutes |
1,2,3,4,5 |
20% |
|
|
Doing Exercies |
|
Group or individual assignment |
1,2,3,4,5 |
10% |
|
|
Discussion |
BA application and Decision making |
Group work |
1,2,6,7 |
10% |
|
|
Summative |
Final report |
Using a enterprise data to analyze business performance and make some suggestions |
Writing a Group Report of Business Performance / Writing Test |
1, 2,3,4,5,7 |
50% |
|
|
|
|
|
|
|
|
|
|
|
Total: |
100% |
|