- COURSE OBJECTIVES
Can you effectively use business analysis to examine business decisions? Can you articulate your ideas via presentation and in professional reports? Can you provide solutions to real life business problems?
You may have a lot of knowledge about the theory of international business. However, you may also have had few opportunities to apply and demonstrate your knowledge.
This integrated skill course focuses on the application and presentation of international business knowledge within a specific project.
It reviews key concepts of international business and requires students to apply their knowledge towards a specific marketing strategy project.
- COURSE CONTENTS AND SCHEDULE
|
No. |
Contents |
Time Allocation |
Contribution to CLO |
|||
|
Hour(s) on the class |
Essays, exercise, Assignments… (3) |
Self-study with teacher’s tutorials (4) |
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|
Lecture (1) |
Practice, Seminar… (2) |
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|
1 |
Introduction to International Business Communication Class introduction Project Introduction |
2 |
1 |
2 |
6 |
CLO1, CLO2, CLO3, CLO5, CLO7 |
|
2 |
3C Workshop 1 The consumer and company |
2 |
1 |
1 |
6 |
CLO1, CLO2, CLO3, CLO5, CLO7 |
|
3 |
International Business Strategy International strategies Skills: Slide decks |
2 |
1 |
2 |
6 |
CLO1, CLO2, CLO3, CLO5, CLO6 CLO7 |
|
4 |
3C Workshop 2 Competitor review |
2 |
1 |
1 |
6 |
CLO1, CLO2, CLO3, CLO5, CLO7 |
|
5 |
Country Attractiveness Macro/ Micro factors Skills: Business reports |
2 |
1 |
2 |
6 |
CLO1, CLO2, CLO3, CLO5, CLO6 CLO7 |
|
6 |
PESTLE Workshop Country attractiveness analysis |
1 |
2 |
1 |
5 |
CLO1, CLO2, CLO3, CLO5, CLO6 CLO7 |
|
7 |
Country Entry Entry modes Skills: Executive summaries |
2 |
1 |
2.5 |
5 |
CLO1, CLO2, CLO3, CLO5, CLO6 CLO7 |
|
8 |
SWOT Workshop Environment/ Client analysis |
1 |
2 |
1 |
5 |
CLO1, CLO2, CLO3, CLO5, CLO7 |
|
9 |
Mid-term Report & Presentations Group presentation on Country attractiveness |
3 |
|
2 |
5.5 |
CLO1, CLO4, CLO7 |
|
10 |
Market Entry Workshop Entry mode proposal |
1 |
1 |
1 |
5 |
CLO1, CLO2, CLO3, CLO5, CLO6 CLO7 |
|
11 |
Marketing Strategies 1 Product and place (Distribution) Skills: Slide decks |
2 |
1 |
1 |
5 |
CLO1, CLO2, CLO3, CLO5, CLO7 |
|
12 |
4P Workshop 1 Product features |
2 |
1 |
1 |
5 |
CLO1, CLO2, CLO3, CLO5, CLO7 |
|
13 |
Marketing Strategies 2 Price and promotion (Communication) Skills: Slide decks |
2 |
1 |
1 |
5 |
CLO1, CLO2, CLO3, CLO5, CLO7 |
|
14 |
4P Workshop 2 Communication |
2 |
1 |
1 |
6 |
CLO1, CLO2, CLO3, CLO5, CLO7 |
|
15 |
Final Presentations Recapitulation of International Business Communication |
4 |
|
3 |
6 |
CLO1, CLO4, CLO7 |
|
Total (hour) |
30 |
15 |
22.5 |
82.5 |
||
- COURSE ASSESSMENT
– Score ladder: 10
– Type of assessment
|
Form |
Content |
Criteria |
CLO |
Proportion |
|
|
Formative |
Attendance |
Class attendance Group presentation Individual worksheet
|
The number of attendances and participation in lesson Group presentation on a specific topic The quality of individual worksheet |
1,2,3,4,5,6,7 |
10% |
|
Mid-term presentation |
Students are divided into groups (5 students/group). Each team will present their strategic review on the case company and marketing proposal for the client (maximum 15 minutes), using visual aids |
Clear understanding of the task Evidence of wide research & accuracy of sources Clear and logical analysis Presentation structure & clarity, skill Slide design Sufficient ability to provide further details |
1,2,3,4,5,6,7 |
20% |
|
|
Group report |
Group assignment on the strategic review and marketing proposal for the case company (2000 words/report) |
Clear understanding of the task Evidence of wide research & accuracy of sources Clear and logical analysis Report structure & clarity, skill Integration of outside sources & Referencing |
1,2,3,4,5,6,7 |
20% |
|
|
Summative |
Final test |
Multiple-choice questions |
Closed book & Multiple-choice questions (60 minutes) |
1,2,3,4,5,6,7 |
50% |
|
|
|
|
Total: |
100% |
|