1. COURSE OBJECTIVES
– CO1: This module provides students with fundamentals of the basic techniques and control procedures used in a hotel to maximize profits and minimize costs.
– CO2: The module concentrates in-depth on control objectives in the hotel including food and beverage costs, purchases, labor costs, menu prices, room rate setting, cash flow, anti-theft and loss, and computer application.
– CO3: The module is organized to give students knowledge about hands-on skills that revenue managers must master to maximize profit within their hospitality organization.
– CO4: The module provides students with the capabilities of self-studying, working independently, well adapting to change.
2. COURSE CONTENTS
|
Session |
Chapter |
Time Allocation |
Contribution to CLO |
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|
Hour(s) on the class |
Essays, Assignments, Teamwork |
Self-study with teacher’s tutorials |
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|
Lecture |
Seminar |
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|
1 |
Chapter 1: Overview of revenue management and cost control in hospitality |
2 |
1 |
1 |
5.5 |
1,2,3,4,6,8 |
|
2 |
Chapter 2: Managing inventory and production |
2 |
1 |
1 |
5.5 |
1,2,5,6,7,8 |
|
3 |
Chapter 3: Food and beverage cost control |
2 |
1 |
1 |
5.5 |
1,2,5,6,7,8 |
|
4 |
Chapter 4: Labor cost control |
2 |
1 |
1 |
5.5 |
1,2,5,6,7,8 |
|
5 |
Chapter 5: Other cost control |
2 |
0 |
1 |
5.5 |
1,2,5,6,7,8 |
|
6 |
Chapter 6: Analyzing results using the income statement |
2 |
1 |
1 |
5.5 |
1,2,5,6,7,8 |
|
7 |
Mid-term test |
0 |
0 |
3 |
5.5 |
1,2,3,4,5,6,7,8 |
|
8 |
Chapter 7: Introduction to Revenue Management |
2 |
1 |
1 |
5.5 |
3,4,5,6,7,8 |
|
9-10 |
Chapter 8: Introduction Strategic Pricing Value |
4 |
1 |
2 |
11 |
3,4,5,6,7,8 |
|
11 |
Chapter 9: Differential Pricing |
2 |
0 |
1 |
5.5 |
3,4,5,6,7,8 |
|
12-13 |
Chapter 10: Forecasting Demand |
4 |
1 |
2 |
11 |
3,4,5,6,7,8 |
|
14 |
Chapter 11: Evaluation of Revenue Management |
2 |
1 |
1.5 |
5.5 |
3,4,5,6,7,8 |
|
15 |
Presentation |
0 |
6 |
6 |
5.5 |
1,2,3,4,5,6,7,8 |
|
Total hours |
30 |
15 |
22.5 |
82.5 |
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3. COURSE ASSESSMENT
– Score ladder: 10
– Type of assessment
|
Form |
Content |
Criteria |
CLO |
Proportion |
|
|
Formative |
Attendance |
Attendances |
The number of attendances, participation and answering questions in class |
7,8 |
10% |
|
Quiz, midterm test |
Basic techniques and control procedures used |
Quick test, 30 minutes |
1,2,5,6,7,8 |
30% |
|
|
Report |
updating, developing and applying revenue management and cost control knowledge in hospitality. Be cooperative and active in team work |
Group or individual assignment, Presentation |
1,2,3,4,5,6,7,8 |
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|
Summative |
Final test |
Revenue management, discuss pricing strategies and cost control; Applying skills in revenue management |
MCQ + writing (90 mins) |
1,2,3,4,5,6,7,8 |
60% |
|
|
|
|
Total: |
100% |
|
Guidance: Base on learning outcomes, what teaching method, learning method and evaluation are needed to achieve these learning outcomes and evaluate the level of achieving learning outcomes. Department should build criteria to assess measuring level of course learning outcomes (according to Rubric)
- Types of assessment
- Requirement for assessment when suggesting assessment method
|
Value |
Measure exactly what is needed to be measured (assessment criteria/factor should be correlative with knowledge/skills demonstrating in respective learning outcomes). |
|
Reliability |
Assessment from two teachers/lecturers who evaluate the same task of student or from one teacher/lecturer in different time. |
|
Fairness |
Students are provided information about assessment criteria. Scoring bases on specific criteria. Students are completely instructed knowledge, skills needed to meet assessment criteria. |
- Assessment methods
|
Performance Based Outcomes |
Demonstration, presentation, simultation, role play, work sample, performace test (Trình diễn, thuyết trình, mô phỏng, đóng vai, bài kiểm tra mô phỏng công việc thực tế, thi đánh giá năng lực) |
Project, lab test, fieldwork, thesis, practicum, portfolios (Dự án, thực hành ở phòng lab, đi thực địa, luận văn, rèn luyện nghiệp vụ, hồ sơ) |
|
Knowledge Based Outcomes |
MCQs, short essay questions, posters (Thi trắc nghiệm, viết bài luận ngắn, posters) |
Case studies, long essay questions, critiques, journal/blogs (Nghiên cứu tình huống, viết bài luận dài, bài phê bình, bài báo/blog) |
|
Low Order Thinking Skills (Kỹ năng tư duy cấp độ thấp) |
High Order Thinking Skills (Kỹ năng tư duy cấp độ cao) |
SUITABLE ASSESSMENT METHODS (knowlegde)
|
Remember |
Understand |
Apply |
Analyse |
Evaluate |
Create |
|
MCQ |
MCQ |
Open questions (allow to use materials) |
Case study |
Evaluate published articles |
Create product model |
|
Standardized test |
Fill in the blank |
Group project |
Presentation |
Evaluation essay |
Thesis, dissertation, poster |
|
Quiz |
Quiz |
Practice, experiment |
Project |
Evaluate problems |
Compose |
|
Summarize book, documentary |
Speaking test |
Business model |
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|
Case study |
Start-up |