1. COURSE OBJECTIVES
This course provides students with:
– Understand the role of business strategy in corporate governance.
– Understand the strategic management process, the levels of business strategies in the domestic and international business environment of the enterprise.
– Research the new levels of business strategies, the development directions of digital strategies in domestic and international business environment
– Students have the ability to use methods and tools to analyze, select, and deploy business strategies in business practices.
– Understand the methods of strategic analysis in the world and then apply them in practice in Vietnam.
– At the end of the module, students will be equipped with analytical skills, solving practical problems not only in domestic companies but also in foreign markets
2. COURSE CONTENTS
|
No. |
Contents |
Time Allocation |
Contribution to CLO |
|||
|
Hour(s) on the class |
Essays, exercise, Assignments (3) |
Self-study with teacher’s tutorials (4) |
||||
|
Lecture (1) |
Practice, Seminar… (2) |
|||||
|
1-2 |
Chapter 1: Introduction to digital strategic management |
4.5 |
1.5 |
2.25 |
12 |
1, 2, 5, 6, 8, 9,10 |
|
3 |
Chapter 2: Building digital strategy |
1.5 |
1.5 |
2.25 |
6 |
2,4,7,10 |
|
4 |
Chapter 3: Building balaced scoredcared |
2.5 |
0.5 |
0.75 |
6 |
3,4,5,6,8,9,11 |
|
5-6 |
Chapter 4: Business alignment in digital era |
4.5 |
1.5 |
2.25 |
12 |
3,4,5,6,8,9,11 |
|
7 |
Mid-term test |
3 |
0 |
0 |
10.5 |
2,4,7,10 |
|
8-9 |
Chapter 5: Digital strategic implementation |
4.5 |
1.5 |
2.25 |
12 |
2,3,4,7,8,9,11 |
|
10-11 |
Chapter 6: Digital strategic control |
3 |
3 |
4.5 |
12 |
2,3,4,5,7,8,9,11 |
|
12-13 |
Chapter 7: Digital strategies and leadership |
3 |
3 |
4.5 |
12 |
2,3,4,5,7,8,9,11 |
|
14-15 |
Chapter 8: Digital strategies and corporate culture |
3.5 |
2.5 |
3.75 |
12 |
2,3,4,5,7,8,9,11 |
|
Total (hour) |
30 |
15 |
22.5 |
82.5 |
||
3. COURSE ASSESSMENT
– Score ladder: 10
– Type of assessment
|
Form |
Content |
Criteria |
CLO |
Proportion |
|
|
Formative |
Attendance |
Class attendance: attendance checking In-class discussions: volunteer and assign . |
The number of attendances and participation in lesson |
6,9,10,11
|
10%
|
|
Midterm exam |
Report: 15%, all students in the group share the same score
Oral presentation 15%:
|
MCQ + writing (60 mins) |
1,2,3,4,5,7,8 |
30% |
|
|
Summative |
Final exam (60%) |
Part 1: MCQ or short essay: 30%:
Part 2: Case study: 30%:
|
|
|
90% |
|
|
|
|
Total: |
100% |
|