1. COURSE OBJECTIVES
The aim of this course is to provide students with in-depth knowledge about starting a business in a technological environment, with the development of IoT, AI through lectures, researches, etc. typical, group discussion presentations, real business experiments and prototype. The course will give students the opportunity to form business ideas in the digital age, design and create business prototypes. The research contents in this course include:
– CO1: Transformation in the evolving technology environment
– CO2: Ideas, solutions or improve existing business operations
– CO3: Digital transformation and the role of startup ecosystem creation
– CO4: Technological entrepreneurship and its impact on entrepreneurship
– CO5: Identify opportunities, evaluate opportunities, test hypotheses, and prototype businesses.
2. COURSE CONTENTS
|
No. |
Contents |
Time Allocation |
Contribution to CLO |
|||
|
Hour(s) on the class |
Essays, exercise, Assignments… (3) |
Self-study with teacher’s tutorials (4) |
||||
|
Lecture (1) |
Practice, Seminar… (2) |
|||||
|
1 |
Chapter 1: Introduction to entrepreneurship in digital era |
3 |
0 |
0 |
4.5 |
1,6,7,8 |
|
2 |
Chapter 1: Introduction to entrepreneurship in digital era (continue) |
2 |
3 |
0 |
4.5 |
3,6,7,8 |
|
3 |
Chapter 1: Introduction to entrepreneurship in digital era (continue) |
2 |
0 |
0 |
7.5 |
1,6,7,8 |
|
4 |
Chapter 2: Digital Entrepreneurship |
2 |
0 |
0 |
4.5 |
1,6,7,8 |
|
5 |
Chapter 2: Digital Entrepreneurship (continue) |
2 |
3 |
0 |
7.5 |
1,6,7,8 |
|
6 |
Chapter 3: Perspectives on Digital Business Models |
2 |
0 |
0 |
4.5 |
1,6,7,8 |
|
7 |
Chapter 4: Settings/Contexts of Mobilising Digital Entrepreneurship |
2 |
0 |
0 |
4.5 |
1,6,7,8 |
|
8 |
Chapter 5: Global Environments and Digital Entrepreneurship |
3 |
0 |
4.5 |
7.5 |
1,6,7,8 |
|
9 |
Chapter 6: Business model canvas |
3 |
0 |
4.5 |
7.5 |
6,7,8 |
|
10 |
Idea pitching and presentation |
2 |
3 |
0 |
4.5 |
2,6,7,8 |
|
11 |
Chapter 7: Strategy and digital marketing plan |
3 |
0 |
4.5 |
7.5 |
2,6,7,8 |
|
12 |
Chapter 8: Operation and human resource plan |
2 |
3 |
0 |
4.5 |
3,6,7,8 |
|
13 |
Chapter 9: Financial plan and information system management plan |
4 |
0 |
4.5 |
4.5 |
4,5,6,7,8 |
|
14 |
Digital prototype |
0 |
3 |
4.5 |
4.5 |
4,5,6,7,8 |
|
15 |
Midterm Exam-Idea pitching and presentation |
0 |
0 |
0 |
0 |
6,7,8 |
|
Total (hour) |
30 |
15 |
22.5 |
82.5 |
||
3. COURSE ASSESSMENT
– Score ladder: 10
– Type of assessment
|
Form |
Content |
Criteria |
CLO |
Proportion |
|
|
Formative |
Attendance |
In class attendance checking
|
The number of attendances and participation in lesson |
1,2,3,4 |
10% |
|
Quiz, midterm test |
Assessement of knowledge and skill |
Flash test, 30 minutes |
5,6,7,8 |
15% |
|
|
Report |
Idea presenting and product prototype.
|
Group assignment |
1,2,5,6,7,8 |
15% |
|
|
Summative |
Final test |
Assessement of knowledge and skill |
MCQ + writing (90 mins) |
1, 4,5,7 |
60% |
|
|
|
|
Total: |
100% |
|